Insights
Now you know.
Short articles on creativity, applied AI, audiovisual production and digital strategy. Written by the team — no formula, no clickbait.
Content productionMost companies should not have a podcast. I own a studio and I say it anyway
Putting your own face out there became the smartest branding tool there is — and for exactly that reason it exposes anyone with nothing to say. What I see in the first recordings, and why I tell people to stop.
Digital strategyI bet on Flash. Then on apps. Which is why today I bet on the niche
Twenty-six years of watching technology be born and die teach you something nobody writes down: the hype is almost never a lie. It delivers, it charges dearly, and it disappears when the world changes around it.
Digital strategyYour company website matters again — for a reason nobody saw coming
For ten years the website was a dusty business card. It became essential again, but in a different job: the reader is no longer a person, it is the machine that will answer on your behalf.